This website has been created to further promote our local business and services and increase interest for the tens of thousands of regular readers in its local area. It also informs, promotes and reports on activities in the community and helps visitors find the true nature of this beautiful part of England.
The first issue of the Peak Advertiser was produced in July 1982, as a typical cottage industry. The first paper consisted of eight pages and 9,000 copies were distributed once a month within the Peak District. Within the first year the free distribution area was widened to include Matlock, Wirksworth and areas just outside the Peak Park. In 1986 the paper went fortnightly and early in 1987 commenced its own in-house typesetting. The Peak Advertiser took its first office in Bakewell in 1992 and moved to larger premises in Diamond Court, Bakewell, in 2001. In April 2007 the Peak Advertiser, having outgrown the offices again, moved to more spacious accommodation in Orme Court, Bakewell, from where it currently operates.
The Peak Advertiser is still produced fortnightly. Over 28,000 copies are distributed throughout the Peak District and surrounding areas, through 105 local distributors delivering door to door, and 154 drop-off points for outlying farms, hamlets and for visitors to the area.
A vital factor of the popularity of the newspaper is, of course, the content. Editorial contribution comes from our regular writers, featuring historical articles, snippets of fun, spooky stories and tales of the famous, alongside all types of walks. The paper covers community services through 'Talk of the Dales' and prints endless information and interesting articles contributed by the readers themselves, along with their treasured photographs and fond memories. Another popular part is the Coming Events section, offered free to all charitable organisations so that they may publicise their local events. This section can cover six pages for two weeks' events - quite incredible for a rural area! The free classified household items for sale are very popular reading and The Peak Advertiser runs free adverts for the local Job Centres to help job seekers in the area.
The first edition of the Peak Advertiser
2nd July 1982